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Compelling Hooks and Angles
At Your Fingertips


Do you like to write your own promos? We've got you covered!


Below you'll find several compelling angles to lead into the His Secret Obsession video sales letter .

Feel free to use them as inspiration for crafting your affiliate promotions.

1. The “Ego” Angle


How to refocus a man’s natural competitive drive on winning your love.


The Idea

The idea behind this hook is that men are biologically wired to be competitive. This need to prove themselves and to WIN drives them to throw their energy into careers, hobbies, working out etc. HSO shows women how they can channel her man’s enthusiastic drive into their relationships so that he becomes obsessed with winning her over every day.

This angle is compelling to women who want their man to treat them like a priority. What they’ll discover in this video is how to tap into a man’s ego so that winning her love and proving his love becomes a challenge that he can’t resist.

Works well for these audiences:

  • Women who are frustrated with the lack of control they feel in the relationship.
  • Her man doesn’t seem to make an effort to further the relationship. He always just puts in the bare minimum. Her man used to be much more enthusiastic and would go out of his way to surprise her and be romantic. Now he never does anything like that. Seems to be bored, or even annoyed when he has to engage her.

Headline/Subject Line Examples:

  • The “Game ON!” Signal That Makes Him Obsessed With Winning Your Love
  • The “Go Ahead” Signal That Makes Him Obsessed With Winning Your Love
  • Nature’s trick to triggering a man’s chase instinct
  • How to “activate” his male ego to make winning your love an irresistible challenge.
  • This “special ingredient” makes your relationship his favorite hobby

The conversation in their head:
(Use these words and phrases to grab their attention)

  • I feel like I’m just a placeholder.
  • “He says he loves me, but isn’t in love with me.”
  • “I want him to want to see me”
  • “only when it's convenient for him”
  • “It’s like pulling teeth to get him to spend time with me”
  • “All I do is think of him but he only thinks of himself”

2. The Blind/Curiosity Angle


There’s a relationship “secret ingredient” that a man craves in order to feel intense, committed love. Without it, he will always keep one foot out the door.


The Idea

This hook is based on the idea that men crave a certain “secret ingredient” in a relationship that is more than just attraction and good chemistry. Most women, and men for that matter, are not aware it even exists. It’s what separates “like” from “love.” So when it’s missing, a man might be attracted to a woman and even tell her that he loves her, but he’ll always wonder if she really is “The One.” In this video we will reveal that “secret ingredient” and how they can use it to attract and commit the man of their dreams.

This appeals to women who believe that if they could just see into his heart, they would know how to make him happier than any other woman.

What they’ll discover is how to use this “secret ingredient” to get a man to fully open up his heart and devote his love to her and only her.

Works well for these audiences:

  • Women who are afraid that their man is not fully committed or might be losing interest.
  • Women who know their man is into them and possibly loves them, but he goes hot and cold at the flip of a switch. Maybe he is growing increasingly distant or has totally blown her off.
  • Women who are in a new relationship that was going great then suddenly he shuts her out.
  • Women that are in long distance relationships that worry he needs more. Women that are in long term relationships where the spark has died. Women who wish they had a deeper connection with their man.

Headline/Subject Line Examples:

  • The #1 reason he doesn’t treat you like a priority anymore
  • If he’s shutting you out, here’s what’s missing...
  • Why he ACTS like he’s not that into you
  • Why he does the bare minimum (and what to do about it)
  • The difference between “like” and “love” (most women miss this)
  • Men fall in love with women who know this “secret ingredient”
  • The “secret ingredient” to lasting commitment

The conversation in their head:
(Use these words and phrases to grab their attention)

  • “Things were going great, I don’t know what I did to push him away”
  • “Why does he look at other women? Why am I not enough”
  • “Why won’t he commit to me?”
  • “Why does he get so quiet? What is he really thinking?”
  • “Why is he ignoring my phone calls and texts?”
  • “Does he really love me or does he just not want to be alone?”

3. The “Hidden Emotional Need” Hook


There is a hidden, emotional need in a man’s heart that leaves him feeling constantly unsatisfied. Most men don’t realize what it is, and that it’s tied to the quality of their relationships. Once a woman makes it “click” for him, he’ll go overboard to prove his love for her.


The Idea

This hook is based on the idea that men have a secret emotional need that almost never gets satisfied. The rare woman who can satisfy this emotional need in men has an almost supernatural allure that is impossible to resist. And in this video, they will discover exactly how to satisfy that secret need so they can hook the man of their choice and have the relationship they’ve always dreamed of.

It’s compelling to a woman who has the mindset that men would fall madly in love with her if they could only see the REAL her… What they’ll discover is how to satisfy a man’s hidden, emotional need in a way that will captivate his heart so that he’ll go to the ends of the earth to please her.

Works well for these audiences:

  • Women who are worried that they will never find a man who falls head over heals for them.
  • She finds romance elusive. Relationships have slipped through her fingers. She does not feel special. She wants a man to passionately pursue her, to romance her. She wants a man the treats her happiness as his greatest priority.
  • Women who feel like men take them for granted.
  • Women who are tired of surface level attraction and want deep, passionate love.
  • Women who have trouble hanging on to men. Women who have trouble attracting men.

Headline/Subject Line Examples:

  • He’ll give his heart to the first woman who does this...
  • The hidden need that makes him feel MORE than just attraction
  • If he loves you but he’s not IN love with you...
  • What it means when he says he loves you but he’s not IN love
  • The unmet emotional “need” that makes men fall in love
  • Men fall in love with women who do THIS

The conversation in their head:
(Use these words and phrases to grab their attention)

  • “What’s so special about her?”
  • “Why do men treat me like a doormat?”
  • “If I love him enough, I know it will change him into the man he is inside”
  • “Why won’t he commit to me?”
  • “Why does he look at other women? Why am I not enough?”
  • “He says he loves me but he’s not IN love with me”
  • “Why doesn’t he want to see me? I don’t think he’s ever gone out of the way for me”
  • “Why doesn’t he show me that he loves me?”
  • “Why won’t he give me a chance to show him we are perfect together?”

4. The “Obsessive Drive” Angle


How to tap into a man’s natural obsession for achievement. When you know how to spark a man’s desire by channelling this obsessive drive, he’ll stop at nothing to make you feel happy, cherished, and truly loved.


The Idea

This hook is based on the idea that men have a built in desire for something “greater” that goes beyond love or sex. It’s why men who “have everything” are still unhappy and find themselves constantly searching for something. Women åre in a unique position to satisfy this desire, and when they do, their man will be at his happiest and best when he is making HER happy. And he can never get enough of her. In this video, we will reveal the secret to fulfilling this desire so that HER happiness becomes his greatest desire.

It’s compelling to women who are afraid men will lose interest eventually. What they will discover is a way to capture a man’s attention and love so completely, that her happiness becomes his greatest desire.

Works well for these audiences:

  • Women who want to know how to get a man to commit and stay passionately in love.
  • Women who have trouble keeping men interested. She’s afraid he will lose interest after intimacy. She’s afraid her long-term boyfriend or husband is drifting away. She’s afraid he will never commit. She’s afraid her relationship will grow stale and boring. She’s afraid he will look at other women. He only does the bare minimum. He doesn’t talk to her or ever initiate romance.

Headline/Subject Line Examples:

  • The ONLY Formula You’ll EVER Need for Lasting Romance
  • Men fall in love with women who do THIS
  • Why men leave “perfect” women: what EVERY woman needs to know
  • The “secret ingredient” for lasting commitment

The conversation in their head:
(Use these words and phrases to grab their attention)

  • “I’m starting to think it’ll never be ‘the right time’ for him to commit.”
  • “I hate not knowing what to think or expect.”
  • “I wish I could just relax and stop second guessing everything”
  • “I feel like if I didn’t ‘drive’ the relationship, it would grind to a halt”

Hooks for Articles, Blog Post,
Social Media Post, and Reports.


Pain Points/Relationship Situations


We have developed powerful hooks, titles, and insights for each of the following prospect types. Each stage is defined by the goal a woman is trying to achieve. Here is an overview of each of the stages. The ideas are divided into four sections corresponding to these stages.

1. Attraction Stage

  • I’m trying to win the affections of a guy who doesn’t see me that way yet.
  • How can I get him to see me as more than a friend?
  • Why do guys show interest and then just drift away?
  • I know he likes me. Why won’t he just admit it?

2. Dating but Falling Apart Stage

  • Things started great and now he’s drifting away.
  • Why won’t he commit?
  • I want him to choose me and stop seeing other women.
  • He’s ignoring my texts

3. Re-Spark Stage

  • We’re together but need to Re-Spark the relationship
  • My man ignores me
  • Why won’t he return my calls?

4. Ex-Back Stage

  • It’s Over, But I want him back.
  • I’m trying to start over with my ex.

1. Attraction Stage


Attraction Stage


Hook: The Perfect Gift for a Man Is a Need He Can Fill

  • If you could give your man a gift... and it could be what he wants the most…what would it be?
  • The best gifts are the ones that improve a person’s happiness and life satisfaction.
  • And it turns out that what makes a man the happiest is earning the genuine respect of others for his ability to provide. It makes him feel like he matters. Unfortunately, that basic drive to feel needed is missing in most modern relationships.
  • But smart women know how to trigger it again and again. And they do it in a way that makes him feel happier and more committed than ever before.

Works well for these audiences:

  • Women who want a direct route to taking on a more active role in the attraction stage of a relationship. She wants to approach a guy, but doesn’t know how. She doesn’t want to emasculate him by taking the lead role, but she’s tired of waiting around.

Headline/Subject Line Examples:

  • The One Simple Formula to Trigger a Man’s Desire
  • How To SHOW Him You Want Him
  • How Do You Know He Cares?

Trigger Words and Phrases

  1. actions speak louder than words
  2. show, don’t tell
  3. what he wants the most
  4. The best gift is a need he can fill

Attraction Stage


Hook: You Can Flip on a Man’s “Obsession Switch” by Making Him See Romance as a Game He Can Win.

  • Guys love a good competition. In fact, men are wired to compete. Competitive games drive the social interaction of boys on the elementary school playground. When they grow up (…if they grow up) they throw their energy into work, physical fitness, acquiring man-toys, or adventures of various types.
  • What if you could channel all that energy toward the relationship he has with you?
  • You can. And the key is flipping a switch. A switch in his biological reaction system. A switch that causes him to see his relationship with you as the ultimate opportunity to prove himself as a man.

Works well for these audiences:

  • Women who feel they have been sidelined by their partner due to his other interests.
  • A woman who enjoys the idea of intrigue and adventure as a part of the challenge of getting a man to chase her. A woman with a slight narcissistic desire to be a man’s obsession. A woman who is surprised her man isn’t more passionate about pursuing the relationship with her. She’s ready to try something new. She wants more intensity.

Headline/Subject Line Examples:

  • All Men Play Games in Relationships. Now Use That to Your Advantage.
  • Make him see you as “the prize” he wants to win
  • This can even get macho guys to start writing poetry
  • Secret weapon To Make Him Obsess Over You
    [It’s a simple technique, but it has rules that must be learned.]
  • How To Send Him The "Go-Ahead" Signal
  • How Do You Know He Cares?

Trigger Words and Phrases

  1. make him obsessed with the chase
  2. like flipping a switch in his brain
  3. Make him see YOU as “the prize.”

Attraction Stage


Hook: What Makes A Man Want to Invest in You Instead of “her”?

  • Most men want a deep passionate romantic relationship. He wants it more than he lets on.
  • He’s holding back. And it’s because building a relationship is like an investment. You have to think about the long-term value, not just how it feels right now.
  • That’s why you may have been confused by his behavior. He seems to really like you, but something is holding him back.
  • He’s holding back because there’s another kind of investment every man needs to make. He won’t get serious about a relationship unless he sees a way to “invest” in the one thing that gives him a sense of meaning and purpose as a man. Find out what it is by clicking here.

Attraction Stage


Hook: The Moment He Finally Sees You as More Than a Friend. It’s now or never.

  • You can’t make someone have feelings for you. But you can change the interactions between the two of you. And the right kinds of interactions can force him to see you in a different light.
  • But this will only work if you start using this special type of interaction with him BEFORE another woman locks herself into the one open seat where this kind of interaction is possible.

Works well for these audiences:

  • A woman who has the hots for a guy who treats her kindly but without that special possessive quality that defines a romantic relationship. She is friends with the guy, possibly even casually dating. But she’s not sure if he wants something more.

Headline/Subject Line Examples:

  • That Moment He Finally Sees You as More Than a Friend. It’s now or never.
  • Tired of being the “friend” he turns to for relationship advice?
  • Help him finally realize you have more to offer than friendship.
  • Secret weapon: Escape the friend zone. Escalate romance

Trigger Words and Phrases

  1. friend zone
  2. trigger deeper feelings
  3. unleash his romantic instincts

Attraction Stage


Hook: Simplicity for Success. The simple message that says it all… “I need you.”

  • Most men want a deep passionate romantic relationship. He wants it more than he lets on.
  • But his problem is not apathy, it’s entropy.
    • Apathy- a lack of drive or motivation to do something.
    • Entropy- the natural law of the universe that says order gives way to chaos.
    • In his relationship with you, he’s standing at a fork in the path. He doesn’t know which way to go. It’s not apathy. It’s entropy. He’s confused.
    • That’s why simplicity is your secret sauce for success.
    • Simplicity gets to the truth. To be happy and successful in relationships, we must learn to focus on a much smaller set of much more important things.
  • Focus on just what matters. Do less and get more.
  • What if I could show you where to focus? How to do less and still get more in your relationship?

Attraction Stage


Hook: The lost key that unlocks the closest thing to a true (modern) fairytale romance.

  • Modern man is ashamed.
  • His sense of meaning and purpose has historically rested on a strong foundation. That foundation was the way his family unit depended on him as a provider. His greatest challenge in life was to provide for and protect the woman he loved, and eventually, the children they loved together.
  • Sadly, his chivalrous instincts have been forgotten. Forgotten in an age where knighthood has become nothing more than a token formality bestowed by a queen who is nothing but a lingering remnant of ages past.
  • A man’s sense of well-being is derived from adventure, challenge, and the need to prove his worth. Without these challenges, he feels lost.
  • And in this modern era, men have been drifting away from committed relationships with a single woman. The reason? It feels fake.
  • She doesn’t need him. So he looks elsewhere to make his mark on the world. He says he’s not ready for a commitment yet. And he goes on in pursuit of some challenge to prove his worth. While stringing you along.
  • Why hope for a fairytale ending, when you can have a fairytale beginning that starts right now? Click here to discover every man’s secret obsession and how you can call to dormant drives that make him feel truly happy and alive in a relationship with you!
  • Fulfill his need to prove his worth. Let him become your prince charming.

Works well for these audiences:

  • Those who believe things were better in the olden days. Those who embrace wisdom as more valuable than pop psychology. People who love Disney movie Classics.

Headline/Subject Line Examples:

  • Ancient Wisdom vs. Pop Psychology: The Fairytale Solution for Romance
  • They Don’t Make Romance like This Anymore
  • They Don’t Make Romance like They Used To
  • Is Prince Charming Dead?
  • Enjoy This Classic Fairytale Romance Formula
  • Force Your Man to See You like a Princess
  • Does He Love You but Still Not Commit? Try This

Trigger Words and Phrases

  1. His Pain, Your Gain
  2. Fulfill his need to prove his worth. Let him become your prince charming.
  3. ancient wisdom versus pop psychology
  4. ancient castle made of stone versus flimsy modern products made in China (fly-by-night blogs)
  5. the lost key to unlock his heart
  6. the forgotten key to a man’s desire

2. Dating but Falling Apart Stage


Dating but Falling Apart Stage


Hook: What it means when...a man stops trying.

  • It means something is missing in the relationship. What’s missing is something he needs in order to feel fully alive as a man.
  • That missing thing is what I want to tell you about. It’s an obsession all men have. But they rarely talk about it unless they are a psychologist with a Ph.D. in masculinity and male psychological needs and drives. But once you know about it, it’s really easy to see how you can use it to your advantage.
  • When a man stops trying…it’s because he has no outlet for this “obsession”…or at least not in his relationship with you. As a result, your relationship begins to wither and die. But it’s not too late. Learn to open the floodgates for this obsession. Then it will cause his energy to flow into his relationship with you. After that, all you have to do is sit back and watch him work on making the relationship something beautiful he can feel proud of.

Works well for these audiences:

  • Dating but Falling Apart Stage
  • she values the relationship. He does not seem to value it as much. He doesn’t seem to be working as hard as he did when the relationship first started. She’s getting worried and she’s starting to feel lonely even though she still with him.

Headline/Subject Line Examples:

  • What it means when...a man stops trying.
  • The #1 Reason You're Not His Priority Anymore

Trigger Words and Phrases

  1. he stopped initiating
  2. He response my texts, but only if I send him one first.
  3. losing his passion
  4. waning interest
  5. you know in your gut something has changed
  6. But this situation is not actually as hopeless as it seems.

Dating but Falling Apart Stage


Hook: Every Man Craves a Relationship that Stretches Him to His Limits

  • If this sounds strange, it’s because it is. Sometimes fact really is stranger than fiction. And that’s the case when it comes to a man’s deep yearning to put his strengths and abilities to the test.
  • The woman who captivates his attention will be the one who makes him feel most like a man. It’s the natural Ying and Yang of complementary opposites that allows you to draw out his manliness. You do it by giving him challenges.
  • He has to feel compelled to rise to these challenges, or else they won’t work. And he has to believe the outcomes matter to you, or else he will get bored with the relationship.
  • Click here to learn how to trigger a very natural male obsession and use it to rocket your relationship to the next level.

Works well for these audiences:

  • A woman who is in a relationship but worries that her feelings of passion and commitment exceed his. She wants to understand him deeply. She wants to meet his every need and become the center of his world. She’s not afraid to try new things. She would only want to date a man who seems capable and impressive to her. She believes she can bring out that side of him if she can just discover what makes him tick.

Headline/Subject Line Examples:

  • “What’s the Point?” This Strange Male Psychology Shows Why Guys Get Bored with Relationships
  • Don’t Wait until Boredom Pushes Him into the Arms of Another Woman
  • Do You Feel the Passion Is Dwindling? Try This.
  • The curious craving every man shares.
  • A simple relationship truth: Form Follows Function.

Trigger Words and Phrases

  1. make him flex for you
  2. a challenging relationship is better than a boring relationship.
  3. A bird in the hand is more boring than the two in the bush.

Dating but Falling Apart Stage


Hook: Reverse the One Thing That Men Don’t like about Commitment

  • Guys want a committed relationship too. But you can tell your man is holding back. Why?
  • He feels he will no longer be able to pursue the strongest drive a man has. The drive to be on a mission to accomplish something meaningful. He’s like a night on a quest. He’s not ready to settle down until he’s made his mark on this world.
  • But what if you could take his desire for meaningful adventure and channel it toward your relationship? Then a commitment would become a part of his sense of meaning and accomplishment.

Works well for these audiences:

  • A woman who is currently in a relationship with a man she adores. She can tell he likes her (a lot) but he seems hesitant about making an exclusive commitment or a promise of his future.

Headline/Subject Line Examples:

  • Reverse the One Thing That Men Don’t like about Commitment
  • Why Men Never "Fall In Love"
  • Why you're not a priority to him

Trigger Words and Phrases

  1. Reverse his fear of commitment
  2. He won’t Commit
  3. why won’t he commit?

Dating but Falling Apart Stage


Hook: Quit doing all the work in your relationship. And get better results?

Which is easier...

  1. Getting behind a broken down car to push it? Or…
  2. Steering a car that’s already in motion (and letting your man do the pushing)?

So many women take it upon themselves to build momentum in a romantic relationship. They do all the work. It’s time to stop doing all the work. Learn how to channel your man’s energy into his relationship with you.

Stop Swimming “Against the Current” in Your Romantic Relationship. Learn to ride the current instead.

Which is easier…

  1. Paddling a canoe upstream and against the current? Or…
  2. Using the paddles to steer as you ride the current downstream?

Discover “the current” of his natural desires. Click here now.

Headline/Subject Line Examples:

  • Quit doing all the work in your relationship. And get better results?

Dating but Falling Apart Stage


Hook: There’s a secret combination of hidden male obsessions. Align all three and you’ve unlocked the mystery of your man’s heart.

“If only I knew exactly what he wanted…” Have you ever found yourself thinking that?

It’s no coincidence that your thoughts turn in that direction. Because it’s the most direct route to getting something you deeply desire. The combination to unlock his heart and make it yours forever.

Maybe you had a combination lock in school. Three simple numbers. That’s all it takes. Seems simple enough, doesn’t it? Yet the endless possible combinations is where the problem lies.

Have you ever felt you were suddenly making progress with your man? You know, a day when his eyes lit up, when he seemed deeply interested in you, when everything seemed to be going right? It happened for a reason. You just didn’t know what reason.

You hit on something special that day. You pushed his buttons the right way. If only you knew which ones made the difference. Then it would be a simple matter of repeating the same sequence.

Whatever. Who can figure guys out, right?

Actually, there’s someone who can. He’s a dating coach who specializes in helping women unlock the combination to a man’s heart.

And the best part? You don’t even have to get on his waiting list to benefit. That’s because he doesn’t hand out codes or combinations. He gives you a lock-picking set. A tool that allows you to capture and record each of your man’s hidden desires.

You see, all men share certain secret obsessions. These are things they can’t ask for directly because they operate at a deep level of the male psyche. Yet those obsessions provide a backdoor that allow someone with the right tool to hack in and steal the code.

Would that be useful to you?

Imagine holding the key to his unique combination of desires. The things that make his heart home with happiness. And imagine if you could align yourself with those desires. You would become the center of his world. The person who understands him best. The one he could never leave or forget.

It all becomes possible when you learn about his secret obsessions, the back door that can reveal his deepest needs and desires.

Works well for these audiences:

  • Those interested in life hacks, younger audiences, people with impulsive personality styles, optimists, people with high self-esteem, numerology subscribers, astrology subscribers

Headline/Subject Line Examples:

  • The Hackers Code to Romance
  • The Secret Back Door Access Point to Every Man’s Heart
  • Make Any Guy Fall in Love with You by Learning His Secret Obsessions
  • How You Can Learn the Secret Combination to Your Man’s Heart
  • “If only I knew exactly what he wanted…I could make him mine”

Trigger Words and Phrases

  1. discover his secret combination
  2. The secret male psychological loophole
  3. become the only person who truly understands him
  4. find out exactly what he wants in a relationship

Dating but Falling Apart Stage


Other Ideas

What to do if he’s ignoring you or won’t respond to your texts

Discover the one kind of text that’s guaranteed to give you a man’s undivided attention (It's all about the "tone" you use…) Make this tweak, and notice how often he starts texting you to see "how you're doing." (This works especially well if one of you is away or you don’t get to see him as much as you’d like to)

The #1 Reason Men Leave Women They LOVE…

This is the single most important thing you will ever read about men and commitment.

Just knowing this one thing will get you inside his mind like no woman has ever been before.

Now you'll never again be blindsided by his silence or distance. He'll think you're reading his mind, and will thank you for it every day.

Did he do something that left you feeling hurt, exposed, or foolish?

I’d like to show you how to “reframe” the way he sees you in his life. You can use this simple psychological trick to get through to him, tug on his heartstrings, and make him care.

This is every man's secret turn on that most of them aren't even aware of. When you do this, he'll open up and support you without trying to fix everything so you can feel connected and secure in the relationship.

3. Re-Spark Stage


Re-Spark Stage


Hook: Why Men Gladly Sacrifice Life and Limb in War, but Act Selfish and Lazy in Relationships (And How You Can Reverse This)

The basic idea behind this hook is that you can capture attention by first agreeing with something that annoys many women. Point out how men often act selfish and lazy, and contrast that with the situation where they act honorable and selfless (when sacrificing to protect others). The Secret Obsession course shows how to tap into a man’s hero instinct and turn it so that the energy of that natural biological instinct gets channeled into his romantic relationship.

Works well for these audiences:

  • women who are frustrated with guys in general or the man they have been dating
  • women who have a boyfriend or family member in the military
  • women who are attracted to men with macho-type personalities

Headline/Subject Line Examples:

  • Why Men Gladly Sacrifice Life and Limb in War, but Act Selfish and Lazy in Relationships (And How You Can Reverse This)
  • What Does Saving Private Ryan Have to Do with Gaining Your Man’s Loyalty and Devotion?
  • How Superhero Movies Can Teach You Everything You Need to Know About Capturing a Man’s Heart

Trigger Words and Phrases

  1. Hero Instinct
  2. Why do men have to be so selfish?
  3. Why don’t men put a high priority on relationships?

Re-Spark Stage


Hook: Force his natural male instincts to work for your relationship instead of against it.

Basically, this formula does one thing. It triggers his desire to be needed.

Imagine his drive to be needed is like a river. It’s constantly flowing. And like a river, it’s always going to flow down the path of least resistance. Letting him meet your needs opens a new path. An outlet. Water will naturally flow into that new opening.

If you don’t have these openings in your relationship, it’s like a large dam has been erected. Picture one of those huge dams that holds back a massive river. Imagine the amount of pressure that builds up behind that dam. That’s what it’s like when you don’t open up outlets for his drive to be needed.

It’s the top reason men have affairs (even men who are still in love with their partner). Some woman comes along and fulfills his need to feel important, significant, and capable. That other woman has created an outlet for the pressure building up behind the dam.

It doesn’t take long for that outlet to become a new river, a new channel. And then it becomes emotionally painful for him to shut it off. Close it down. And ignore that opening.

Works well for these audiences:

  • Successful, career-driven women who like to feel in control. Educated women familiar with genetics, biology, and instinctual drives as the source of much of human behavior. Women who fear an affair or the advances of other women.
  • Example: A woman who works with a man and there is some chemistry, but she’s competing with other women in the office and she’s looking for a way to get his undivided attention. His natural instincts cause him to flirt with several different women and resist committing to just one. What if we could make his instincts work for the relationship and commitment instead?

Headline/Subject Line Examples:

  • Fascinate Him by Becoming the Object of His Obsession
  • The Lazy Woman’s Guide to Becoming a Magnet for Male Affection
  • The Formula That Triggers His Desire to Be Needed
  • The Secret Obsession Every Man Shares, and How to Make It Serve Your Relationship
  • One Simple Trick to Capture a Man’s Full Attention.
  • The ONLY Formula You’ll EVER Need for Lasting Romance
  • Learn How to Become the Object of His Desire
  • Why Do Men Have Affairs When They Still Love Their Partner?

Trigger Words and Phrases

  1. Male desires are not complicated, just misunderstood
  2. Stop trying to generate attraction from scratch.
  3. Step into the flow of his existing drives and obsessions.
  4. his instinctual drive to be a provider
  5. instincts are powerful drivers of human behavior.
  6. fascinate him by becoming the object of his obsession
  7. Stop fighting the natural current of his instincts. Learn to direct that powerful channel of energy instead.

Re-Spark Stage


Hook: The Natural Fix for Your Man’s Commitment Phobia

Let mother nature heal your relationship.

Medication always comes with side effects. It’s a temporary fix. Because it doesn’t heal the underlying problem. And it brings up new problems of its own.

Your body knows how to heal itself. You just need to restore balance. You just need to remove toxic conditions that interfere with your body’s natural functioning.

A relationship is no different. If you felt a special connection, then you were meant to be together. The key is to let mother nature run its course. But there’s a problem…

You see, In this modern age, a man’s natural instincts pull him away from you. In times past, a man’s natural instincts to take on the role of a provider made him seek out commitment to a woman. It was something attractive, something natural and instinctive.

Social reform has given women the rights they always deserved. Unfortunately, it’s also taken something away. In an age where women no longer need a man to chop wood, protect her from wild animals, and build a log cabin by hand, something has been lost. A man no longer sees a committed relationship as an outlet for his natural instinct to do something meaningful and to find his purpose.

You see, men have a natural instinct. Some have called it an obsession. His natural instincts call him to seek social recognition and status by finding ways to be needed, ways to feel important, and ways to provide.

What if you could bend that natural instinct in service of his relationship with you?

Well I have good news for you. My friend James Bauer has discovered a way to do exactly that.

Works well for these audiences:

  • Those who believe natural remedies are best. Women who see Harmony as an organizing principle of the universe. Women who hold traditional values regarding gender roles.

Headline/Subject Line Examples:

  • The Natural Fix for Your Man’s Commitment Phobia
  • Your relationship is not broken, just stunted by this one toxin you can easily remove.
  • Eliminate this one toxin and watch your relationship to flourish!
  • Unblock Your Man’s Desire to Be Your Provider

Trigger Words and Phrases

  1. it’s not what’s missing between you, it’s what’s blocking your connection
  2. natural relationship remedy
  3. The natural remedy for your relationship
  4. root cause of the underlying problem

4. Ex-Back Stage


Ex-Back Stage


Hook: How Will You Feel When She Invites You to “Her“ Wedding with Your Ex?

  • If you will feel “happy for her” then this email is not for you.
  • If you want to own his deepest desire (and maybe elbow her in the face) keep reading.
  • Men are simple creatures. We get pleasure from feeling useful, needed, desired.
  • Does she do a better job of making him feel that way than you? Then it’s time to flip the tables on her. Learn how to trigger his obsession with meeting your every need.

Works well for these audiences:

  • a woman who felt fine about a separation until another woman entered the picture.

Headline/Subject Line Examples:

  • How Will You Feel When She Invites You to “Her” Wedding with Your Ex?
  • His Facebook photographs: Will you see him with another woman?

Trigger Words and Phrases

  1. eliminate the competition
  2. make him see you as “the one”

Ex-Back Stage


Hook: Why Men Leave Women Who Don’t Need Them

  • You’ve probably heard that men like the idea of a smart woman, but don’t want to date one.
  • It’s because a man feels like less of a man when his partner doesn’t need him.
  • But what if you could be smart, confident, and independent, while still triggering a man’s instinct to find someone who fulfills his desire to be needed? Now you can.
  • It’s just a matter of learning how to trigger his hero instinct.

Works well for these audiences:

  • a woman who felt fine about a separation until another woman entered the picture.

Headline/Subject Line Examples:

  • How Will You Feel When She Invites You to “Her” Wedding with Your Ex?
  • His Facebook photographs: Will you see him with another woman?

Trigger Words and Phrases

  1. eliminate the competition
  2. make him see you as “the one”

Ex-Back Stage


Hook: When a man’s love changes… (good news - and bad news)

  • The good news is this. Change is constant in life. Your relationship is always getting stronger or becoming weaker. It never just stays the same.
  • And here’s more good news. Change does not occur only in one direction. It’s bidirectional. That means feelings of romantic love for you can swell in his heart once again.
  • The bad news is that most women don’t have a fighting chance. And that’s simply because they don’t recognize the underlying cause for a man’s drifting interest in her. If you understood what drives a man… what causes some men to become obsessed with the pleasure and happiness of a woman they choose to be with forever… then everything changes.
  • Suddenly you see clearly. You see Exactly what you need to do. Now it’s only a matter of taking action. If that’s what you want, follow this link.

Headline/Subject Line Examples:

  • When a Man’s Love Changes...
  • The Bare Minimum…to win back his love
  • How To Send Him The "Go-Ahead" Signal After A Breakup

Trigger Words and Phrases

  1. your relationship is always getting weaker or stronger, but never staying the same.
  2. It’s not too late!
  3. One secret, one tool, changes everything.
  4. A man’s love changes. You know, because you’ve witnessed it firsthand.

Ex-Back Stage


Hook: Don’t Just Beat the Competition. Become the Race He’s Trying to Win.

  • Entering a competition pits your skill against the talents of others. You might win, but you might not. Competitions have a way of drawing the best of the best.
  • Why not turn the tables? Become the mirror by which he judges his own success. Make him flex his muscles to impress you. Become the race he’s trying to win.
  • You can do this by flipping a switch in the male brain. It’s a simple matter of learning about a hidden male obsession. And then becoming the object of that obsession.

Headline/Subject Line Examples:

  • When men say they’re not ready…
  • When Other Women Are Competing for His Attention…
  • Make Him Imprint on You

Trigger Words and Phrases

  1. The competition isn’t planning on fighting fair, so why should you…unless you really don’t care about him that much?
  2. Become the object of his Obsession.
  3. Become the race he’s trying to win.

Ex-Back Stage


Did you just go through a breakup?

In 99% of cases, there's only ONE thing he can hear that will change his heart.

This potent little message instantly reframes how he pictures you in his life. And the best part is it’s impossible for him to ignore, resist, or "think his way out of".

Just drop it in a text, say it to him over phone or in person, and watch as he comes back to you.

This is your strongest chance to get him back, and ensure that he'll never leave again.