Targeting the Right Audience
Knowing your target audience is crucial to succeeding on modern advertising platforms like Facebook and Twitter. If you’re targeting the wrong crowd, then chances are you’re not going to get very good engagement rates.
For instance, if you’re selling women’s relationship products, there’s no sense in including men in your target audience, right?
If you’re targeting older women, say 35 - 65 year-olds, then you shouldn’t include females outside of that age range.
Knowing who to target is extremely important. You don’t want to be wasting money or annoying your ad viewers.
Here are some best practice targeting suggestions for Beirresistible products.
Beirresistible only caters to women. This makes gender target a pretty easy choice.
Beirresistible offers tends to perform better for older audiences. We recommend 35+ targeting. The 25-35 year old age group can perform okay but younger ads are suggested for this segment.
35 - 65+
Consider relationship status that would indicate someone that needs relationship help.
seperated, divorced, complicated.
We sell a product that helps women to improve their relationships with men. This means you can exclude women that are interested in women.
Interested in men. Interested in unspecific.
Location targeting is advised. You will want to focus on locations that speak English.
US, UK, AUS, CAN, and NZ
In your first campaigns you want to use the most targeting. This will mean more profit for you. Here are some suggested interests to help give you some ideas. These have worked well for us in the past.
matchmaking, relationship counseling, speed dating, match.com, plenty of fish, chemistry.com, christianmingle.com, ourtime.com