Targeting the Right Audience
Knowing your target audience is crucial to succeeding on modern advertising platforms like Facebook and Twitter. If you’re targeting the wrong crowd, then chances are you’re not going to get very good engagement rates.
For instance, if you’re selling women’s relationship products, there’s no sense in including men in your target audience, right?
If you’re targeting older women, say 35 - 65 year-olds, then you shouldn’t include females outside of that age range.
Knowing who to target is extremely important. You don’t want to be wasting money or annoying your ad viewers.
Here are some best practice targeting suggestions for Beirresistible products.
Beirresistible only caters to women. This makes gender target a pretty easy choice.
Beirresistible offers tends to perform better for older audiences. We recommend 35+ targeting. The 25-35 year old age group can perform okay but younger ads are suggested for this segment.
35 - 65+
You can focus on relationship statuses that would indicate complications.
Separated, divorced, complicated
You can also expand this if you want a bigger audience:
In a relationship, Open Relationship, Married
Assuming you are targeting the English language you can have a wide range for location targeting.
We advise running a US campaign, and if you want to go bigger, also an outside of the US campaign.
World Campaign: (without the US)
Africa, Asia, Caribbean, Central America, Europe, North America, Oceania, South America
Exclude: (we found these converted poorly, but in the future they may be worth testing again)
Burundi, Canada, Guinea, Equatorial Guinea, Guinea-Bissau, Papua New Guinea, Ghana, Taiwan, Libya, Australia, Mauritius, France, French Polynesia, French Southern Territories, Saint Barthélemy, French Guiana, Togo, Nepal, The Gambia, Cameroon, Bosnia, Herzegovina, Malta, Guernsey, Tunisia, South Africa, Burkina Faso, Japan, Ethiopia, Turkey, Afghanistan, Malaysia, Montenegro, Morocco, United States, United States Minor Outlying Islands, US Virgin Islands, Curaçao, Niger, Nigeria, Angola, Democratic Republic of the Congo, Gabon, Madagascar, Jersey, South Korea, Moldova, Somalia, Netherlands, Netherlands Antilles, Switzerland, Belgium, Burma (Myanmar), Republic of the Congo, Sierra Leone, British Virgin Islands, Mozambique, Iraq, Guatemala, Isle of Man, United Kingdom, Bangladesh, Ireland, Djibouti, Pakistan, Liberia, Rwanda, Guyana, Belarus, Germany, Yemen, Indonesia, Benin, Kenya, Eritrea, Norway, Guam, Serbia, Senegal, Algeria, Kuwait, Saudi Arabia, Central African Republic, Mauritania, Azerbaijan, Chad, Mongolia, Hong Kong, Estonia, Côte d'Ivoire, Malawi, Egypt, Brunei, New Zealand
The list of interests on Facebook is huge. We suggest you look for topics on interest to women.
Here are few ideas, but always remember to keep testing more. There are so many worth testing.
Dating game show
Romance film (films and television)
Romance novels (literature)
O, The Oprah Magazine